Moms interested in politics will love this history of the Feminist movement that follows the term from when it was once regarded as a dirty word to the present day, where it is plastered on T-shirts and adopted as a brand by celebrities.
In We Were Feminists Once, Zeisler argues that, although the phrase (and its ideas) have been popularized in the mainstream, the acceptance of the phrase doesn’t mean women are any closer to becoming equal. Touching on movies, advertising, fashion and more, Zeisler explores how the “feminist” world around us has done little to push for real change.
A review from Amazon, “Full disclosure, I work in marketing and truly enjoy diving into nostalgia, advertising strategy & the effects of pop culture on society. So naturally, I loved this book. I even loved the parts I didn’t agree with. In short, Zeisler works her way (relatively) chronologically through the feminist movement pointing out flaws, interesting trends and horrific mistakes in commercial – marketplace – feminism. Not only does she support her many points and arguments with sources & facts – she’s incredibly insightful, unforgiving and witty. I would’ve loved an Aftermath about taking steps away from marketplace feminism but one could argue that it’s almost impossible. Either way, if marketing strategies and feminism interest you, this is a must-read.”
You can buy We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement on Amazon here.